Google Plus is one of the most used Social platforms that is used for overall online marketing strategy. It is a powerful search engine tool for Companies, Influencers and personal branding. Rank for your keywords and drive huge amount of traffic to your website. Content posted here is more accepted to rank instead of posted on other ones as it crawls faster.
Tips to optimize Google Plus Business page:
1. Make sure that your Google plus account has all the details (Links, Bio, Workplace) that can be edited by hitting the “Edit profile” button. Add required sites and also include their links.
2. Make your URLs customized to rank faster.
3. Your accounts after every 72 hours as they are more likely to rank comparatively. Stay active as much as possible by engaging in conversations.
4. To establish a connection with the local customers, get a local phone number and share it for best results. More phone calls are the biggest benefit with this. To get more, use local address.
5. Make it a rule of thumb to show the correct opening hours in your Google plus Page. More information means more engagement rates.
6. Customer review is a form of feedback by users about their experience with the product or service. They are easy to update and positive information is better than anything. Businesses that have review options help to rank higher in the Search results. 19% more customers trust brands that have reviews (negative as well).
7. As it is a part of promotion or Search Engine Optimization, keywords in the Title tag line are necessary. Information that is showing in your profile photo plays an important role in ranking. To edit your Meta description, click the Manage this page button < edit page < Edit in the story section < Make changes and save click. Don’t forget to ad keywords in this.
8. Create your collection of Products and Services to show up in the Google plus page about your services.
9. Hashtags are not only familiar to Twitter or Facebook but also to the Google plus. Try unique ones including keywords.
10. Embedding links directly to your Profile page can also benefit your ranking by raising the visibility of your own website.
11. Whether it’s your website or G+ page, you need good content only. Thin or duplicate content can damage or even vanish your goodwill in the market. It would be better not to post any content rather than that copied one.
12. Anyone can join the community as they have more than one owner and moderator. Don’t include the link in spammy box with the.
13. Enter the URL of content you want to share and then choose the platform where you want to distribute the content. Look for the campaign content that should be attractive and informative. Go for the name that is easy to remember and recognizable.