Most of us get E-Commerce SEO wrong and focus on ranking for over-competitive high-volume keywords. Suppose you do t shirt printing and start searching for this keyword, the obvious rank will be for this keyword. Our E-Commerce seo professional’s team has optimized more than 100 online stores that are still in the ranking on various platforms. We are a leading ecommerce seo company in Delhi that has now avail the top results in New Delhi, Gurgaon, Noida, Mumbai, Pune, Bengaluru, Hyderabad, Chennai and many more cities as well as International locations. The seo we do is properly according to the Google Webmaster Guidelines.
Our services for the E-Commerce SEO:
- Inserting meta tags with keywords for the product catalogs
- Inserting Google Analytics
- Ecommerce tracking code
- Adding bread crumbs
- Rewriting URLs to address issues with the navigation part
- Building product feeds for submission to eBay, Amazon, Flipkart, Snapdeal etc.
Let’s get started from the starting of E-Commerce SEO guide.
Keywords are an important or may be the most important building blocks of an ecommerce marketing campaign. Keywords are those words or phrases that searchers search in the Search box of a Search engine. For us, the keywords provide an opportunity to represent ourselves for the keywords and to help in connecting with the consumers to products or services they want.
Once done with the keyword list, add them for the important products and categories. With the understanding of keywords with your results, Search engines serve up the results in the SERPs. Considering Google trends is a good option that allows you to compare the relative interest for two or more keywords over time. There are three main types of keywords i.e., Broad match, Phrase match and Exact match.
A new keyword type named Long tail keywords has been added to the list that has more than 4 words and is important due to its low nature and relevancy.
Rule of thumb: Use HTTPs rather than HTTP, this is one of the most important Google Ranking factor for now. Not only just you are collecting credit card details from your users but their personal details also is important and keeping it safe is a good practice to get more bang for the buck.
Two main pages that are meant to be optimized are Category and Product pages that have their own approaches.
Get a complete inventory of pages on your site from yourdomain.com/sitemap.xml and prioritize pages with keyword research for each page.
On page SEO consist all those activities that are meant to be done on the domain only like optimizing the Meta titles, Descriptions and Heading tags. Writing keyword rich yet meaningful Meta titles and Descriptions for each page can be a daunting task but is fruitful. They should contain your primary keyword, Long-tail keyword variation with USP (free shipping, free returns etc.)
URLs can be a big mess in E-Commerce campaign. Here are some simple steps to manage them.
- com/category-name (category page)
- com/category-name/subcategory-name (subcategory page)
- com/category-name/subcategory-name/subcategory-name (sub-subcategory page)
- com/category-name/subcategory-name/subcategory-name/product (product page)
Organized URLs are necessary for telling the visitors about their category or product they are viewing and also for the Google to understand about your page.
Content is the king and will always be, a user that is visiting to your site is looking for unique and relevant content and there is no shortcut to this. No important pages should be more than three clicks away from your homepage.
Quick tips to rank your E-Commerce website in 2018-19:
- keyword research
- Keyword buckets
- On page optimization
- Content optimization
- URL structure
- Site’s architecture
- User navigation
- Presence of breadcrumbs (category < Subcategory < Product)
- Implementation of Schema markup
- Redirect 404 pages
- Technical SEO
- Off-page SEO
- Mobile optimization
- Social media optimization