Wikipedia says, Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked and is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). Advertisers need to pay a fee for each time one of their ads is clicked; the visit is always worth for more than you pay.
Our PPC advertising gives you the opportunity to pay for top positions on the Search engines and appear on the relevant ones. It delivers direct and instant traffic that complements our existing seo strategy. We are an affordable adwords PPC management company in Delhi that does their PPC campaign work from the researching to the selection of keywords into well-organized campaigns and also to setting up the PPC landing pages. Google adwords is the single most popular PPC advertising system in the world that enables businesses to create ads to be appeared on the Google’s search engine.
When someone clicks on your ad, you have to pay the current Cost-Per-Click from your budget and once it gets depleted, Google stops playing your ads till you are done with the fund. Paying 5$ for a click and getting sales for 200$ is a good idea with huge profit. Budget is the core requirement for every business and have importance. Set up the budget accordingly and control other expenses specifically.
Formula to calculate PPC:
Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)
In the Flat-rate model, advertiser and publisher agrees for a fixed amount meant to be paid for each click and in Bid based PPC, the advertiser signs a contract to complete for other advertisers in a private auction (advertising network).
Why PPC is important and beneficial in website promotion?
It is a straightforward process as the advertiser only need to pay when an interested person clicks. This is not like other advertising forms where you are spending too much amount of money on the ads and still don’t know where they are engaging. Budgets can be easily set up according to your needs and flexible enough to change at anytime. You can expect a huge amount of results in a limited budget. It’s so easy to reach your targeted customer with the right ad.
The results can show very quickly but yes organic search traffic is long-term. Our company has the required thorough understanding of PPC strategy. It offers quick entry with the measurable tracking to work well with other marketing channels. It can be tracked with the simple combination of Adwords tools and Google analytics where the statistics are already available. To start smaller, you have the budget flexibility that can be scaled up immediately.
PPC gives a desired space to display your ads that means your marketing campaigns can be targeted as much as possible. The placements can be changed, tested and optimized to get more leads. Starting with a small campaign is good rather than just spending all of your money in the first attempt. Each and every click is measurable, including the impressions and visitors.
A good PPC campaign must be optimized with higher CPC cost and less budget. They are not useless but optimization is a necessity. Keep your budget profitable in every aspect. You can manage your online business not with any type of traffic but with only the potential ones that lead to more sales. Quality of products, Highly converting websites and PPC campaigns are required for successful conversions.