What is an SEO Audit?
It is a process that is used to evaluate the Search engine optimization for websites in many areas. It is a standard procedure for a website. Make sure that the product is internet friendly and you are doing it frequently. SEO audit is responsible for a better insight of your website and webpages to improve you ranking in the SERPs.
An audit should be performed at the beginning of a new project as well as at the beginning of a new quarter.
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How to perform an SEO Audit?
There are literally many things to do in an audit for the improvisation of website and to get the insights you need to do the technical analysis, On-page, Off-page and the keyword research.
Check that your website is properly working or not that is a highly recommended step and can be achieved without any hard issue. Your website should be accessible to the Search engine as well as User’s ability.
Two important factors that can restrict access to some areas of your website are Robots.txt and Robots Meta tag. They need to be checked manually on a regular basis.
XML sitemaps are responsible for making your website easier to find for the Search engines. Create an XML sitemap that has all the lists of URLs for a site and allows the webmasters to include additional information for each URL like when it was last updated and how often does it changes. Extensible Markup Language indicates the importance of every file with maximum priority.
How to check XML for any site?
Visit any site and enter sitemap.xml after the domain i.e., www.domainname.com/sitemap.xml.
What to expect from an SEO Audit?
Broad description about your website about how it is performing in Search, Social media with the number of internal and external links (quality). SEO checklist should have all of the explanations present in the list.
On page SEO includes some questions like Are the titles unique for each page? Titles length is between 50-64 characters? Length of Description tag is between 150-160 characters? Description tag is not stuffed with keywords? Your URL structure should be unique and descriptive in a proper format like http://www.example.com/good-formatted-url
Heading tags (H1 to H6) should be properly formatted meanwhile. Then comes the most important part that is content that has to be unique and really there is no shortcut for this.
Clear structure content, Contact page, Presence of Breadcrumb, Website speed, Disclaimer and About us page are some other important factors to be considered.
Just like the On page seo, Off site SEO also plays an unbeatable role in the SEO audit.
- How many unique domains are linking to you?
- Which of these domains are considered trusted domains?
- How many links are pointing to your home page and how many links to your internal pages?
- Which of your pages have the most incoming links?
- What percentage of the links is keyword based?
- Site checked for broken links?
- Page speed: Average time to load home page?
- Page speed: Average time to load other pages